ABOUT | Catalyste

WHO WE ARE

OUR MISSION

Reimagining interior surfaces to inspire innovation, elevate spaces and set new standards of excellence.

OUR VISION

We unlock opportunities through bold strategies and cutting-edge design, forging partnerships that shape the future of interiors.

OUR IMPACT

Empowering People, Elevating Spaces, Shaping Tomorrow.

OUR VALUES

Synergy

We embrace change and collaboration, harnessing diverse strengths to turn bold ideas into lasting solutions.

Steadfast

We uphold integrity and accountability, honouring our commitments and supporting one another to deliver excellence.

Spark

We champion bold thinking with cultural insight, empowering our people and partners to drive meaningful transformation in a dynamic world.

Steward

We manage resources responsibly and nurture our people's strengths towards protecting assets, reducing waste and shaping a healthier future.

2016

2018

2020

2026

MEET THE TEAM

GERALDINE TAN

FOUNDER | CHIEF EXECUTIVE OFFICER

With over three decades of experience in the interior surfaces industry, Geraldine brings broad expertise across marketing, sales, and business development. She takes a thoughtful, forward-looking approach to how materials are positioned and brought to market, working through conversation and collaboration to shape ideas into meaningful outcomes.

At Catalyste, she plays a key role in guiding development, marketing, sales, and communication strategies. Geraldine is also the Business Development Director at TAK Products & Services Pte Ltd, and co-founder of TAK Products & Services Co., Ltd (Thailand) and W+G Co. Ltd.

TONY TAN

Corporate Development Manager

Connector of People & Purpose

Tony brings people and ideas together through powerful storytelling, inspiring teams to connect with purpose and live out shared values.

REBECCA FUNG

Human Resource Manager

Passionate People Developer

Rebecca is passionate about developing people, strengthening organisations, and empowering individuals to grow with confidence.

KIMBERLYN LOH

Executive Assistant to CEO

Driven, Adaptable Adminstrator

Kimberlyn enables seamless support, process optimisation, and dependable behind-the-scenes execution.

ESTHER KOH

Administration Executive

Organised Doer

Esther combines attention to detail and systems thinking to support sales, marketing, and office operations with precision and warmth.

SEAN LIM

Finance Executive

Dependable Finance Executive

Sean has a strong affinity for numbers, delivering accuracy, clarity, and consistent support to ensure reliable financial operations.

EILEEN TAN

Regional Marketing Manager

Insightful, Multi-faceted Marketer

Eileen brings sharp insight and a nurturing spirit to elevate marketing, uniting ideas and needs into cohesive strategies that inspire, perform, and create lasting impact.

MARK LAI

Creative Director (Consultant)

Multidisciplinary Creative Leader

Mark has an exceptional eye for design, bringing brands to life by transforming ideas into visually striking experiences that inspire, engage, and leave a lasting impression.

TEO HUI SHI

Assistant Marketing Manager

Empathetic, Engaging Storyteller

Hui Shi brings stories to life while overseeing CATALAB, curating immersive journeys that connect customers seamlessly across all our brands.

MICHELLE ANN KHOO

Digital Marketing Executive

Curious, People-centred Explorer

Michelle blends design and narrative-building to create engaging experiences shaped by everyday interactions and human connections.

WONG YAW KHONG

Designer

Thoughtful Visual Creative

Yaw Khong combines emerging technologies with strong creative instincts to produce considered, forward-thinking design work.

RACHEL LEE

Supply Chain Manager

Amiable, Attentive Customer Guardian

Rachel ensures smooth fulfilment by anticipating customer needs, adapting to challenges, and continuously improving to deliver reliable, positive experiences.

EVELYN LEE

Senior International Sales Operations Executive

Reliable, Enthusiastic Service Specialist

Evelyn delivers excellent service, embraces new challenges, and consistently goes the extra mile to achieve optimal customer satisfaction.

ADELINE CHUA

Senior Customer Service & Operations Executive

Versatile Client Partner

Adeline cultivates good customer relationships by understanding diverse needs and creating thoughtful solutions that drive meaningful outcomes.

SHARON LOOI

Customer Service & Operations Assistant

Thoughtful, Dedicated Supporter

Sharon handles daily operations with quiet diligence, approaching tasks with humility while continuously developing her skills to contribute effectively.

TONY CHUA

Key Account & Product (Technical) Manager

Positive, High-spirited Activator

Tony brings strong market insight and technical know-how to manage key accounts, building trust and driving performance with energy and precision.

ALAN KOK

Senior Specifications Executive

Collaborative Sales Specialist

Alan develops strong partnerships through collaboration, reliability, and a proactive mindset, strengthening connections for long-term success.

CELIA CHUA

Senior Specifications Executive

Authentic, Driven Sales Advocate

Celia connects with people effortlessly, championing brands with creativity and sincerity while fostering relationships that support growth and visibility.

LEANNE CHEW

Senior Specifications Executive

Motivated, Sincere Client Partner

Leanne builds meaningful connections through active listening and sincere communication, cultivating mutual trust and creating lasting, win-win partnerships.

WILSON SEE

Senior Specifications Executive

Dependable Solutions Partner

Wilson delivers practical solutions with care and consistency, maintaining strong client rapport through a steady, thoughtful, and dependable approach.

MARIANNE YAP

Sales Manager

Supportive, Dynamic Sales Leader

Marianne brings warmth and charisma, deepening client connections and driving business growth through collaboration and energy.

CHANG YI WEN

Senior Specifications Executive

Perceptive, Client-Focused Listener

Yi Wen earns trust through attentive listening, uncovering client needs and translating insights into informed guidance that supports their design aspirations.

AMERUL YUNUS

Specifications Executive

Design-Driven, Relationship Builder

Amerul blends design and materials expertise to guide clients, build strong relationships, and deliver successful, well-informed project outcomes.

WHO WE ARE

OUR MISSION

OUR VISION

OUR IMPACT

OUR VALUES

Synergy

Steadfast

Spark

Steward

2016

2018

2020

2026

MEET THE TEAM

GERALDINE TAN

FOUNDER | CHIEF EXECUTIVE OFFICER

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